Why Memphis?

Convenient Access, Diverse Population Segments, and ... Barbecue!

The Memphis metro area offers a racially, ethnically and economically diverse population from which to recruit research participants.  Area demographics include large numbers of middle and high income earners from all racial and ethnic groups.  Additionally, the Memphis labor market is characterized by employment in a wide variety of industries. Memphis' history, which dates to the beginnings of Mississippi River navigation, has produced an urban core surrounded by both old and new suburbia.

And then, of course, there's Memphis' world-famous barbecue!